Annotated+Bibliography


 * Article #1- Verizon Calls for Industry Adoption of ‘Best Practices’ to Protect Consumer Privacy in Online Advertising; Executive Outlines Specific Protections in Congressional Testimony - (link to article in sources below). **

The owner of Verizon put out a statement to the online advertising industry. The statement encouraged online advertisers of any kind to be aware of and respect their user’s freedom of choice and privacy.

In particular he talked about three main principles: 1.) transparency- meaning clearly explaining to users what information is being stored and why it is being stored; 2.) meaningful consent- to obtain permission from users before collecting their internet usage data for targeted (contextual) advertising; 3.) Consumer Control – ensuring that at any time users can request that any company stops from using their Internet usage information for any purpose.

It would be interesting to compare the three points above, to similar and already existing laws in Canada known as PIPEDA (Personal Information Protection and Electronic Documents Act). Similar laws outlined in the act are identical to the three points above, however, the laws do not yet apply to internet usage data. The PIPEDA laws are for personal information only, such as (name, address, credit card number, phone number etc.). It would be interesting to discuss in class the similarity of the PIPEDA to the article and if it should be made a law that companies can only take users’ internet usage data after complying to the three points.

Since all CCIT students must take the course CCT206 Law, Technology and Culture as it is a program requirement, most students will already have an understanding of PIPEDA. It could be used to bring up an interesting debate in class.

**Article #2- Search Engine Optimization made easy - **
 * (link to article in sources below). **

The next text I will summarize is actually an e-book and a rather useful one at that. The book is called //Search Engine Optimization Made Easy// and is written by search engine optimization expert Brad Callen. The book not only outlines the most important factors in search engine optimization, but also shows examples of ways to actually obtain it. The two types of SEO it talks about are **on-page** and **off-page** optimization. Onpage optimization consists of keyword optimization. This means the types of words that a website includes in its content to be optimized for. So a weight loss website may choose to include the words “weight”and “loss” and try to optimize those words.

Off-page optimization is actually the more important factor when it comes to actually ranking high on Google. Off-page optimization depends on the number of links to your site, and also on which sites in particular are linking to your site. If sites with high page ranks link to you, it raises your rank higher. Ranking on Google is basically like a popularity contest in that, the more people that link to you, to higher you will rank and the more popular the people are that are linking to you, the higher you will rank.

But overall, to get a high page rank, a site must have good, quality content! Have a site that is useful and you will over time rank naturally. This book is good for students of CCT356 to take a look at because it has many examples of SEO tactics and also gives step by step instructions on one method of ranking high in Google.

__** Sources **__

Annonymous. //Verizon Calls for Industry Adoption of ‘Best Practices’ to protect customer privacy in Online Advertising//. 2008.
 * Article #1 **

Callen, Brad. //Search Engine Opimization Made easy//.
 * Article #2 **

link to e-book ( [] ).